The Smart Way to Use Social Media

Social media has changed the way a lot of professionals do business. However, it can be a tricky beast to master. Sure, you can easily attract followers by posting funny memes or videos, but they may not be the audience that you’re aiming to nurture and transform into customers.

All in all, there are many things to consider once you decide to adopt a social media marketing strategy, but the following points should help you start on the right track:

Keep your personal and professional social accounts separate.

From time to time, you hear stories about someone’s old social media posts coming back to haunt them and affect their careers. Some have even experienced getting fired for offensive posts. How you behave on social media can have an impact on real life, so it’s important to compartmentalize the professional from the personal.

Share content that highlights your brand.

Once you’ve got your professional accounts all set up, it’s time to start posting and sharing content that defines your brand. Consider what you specialize in and let that serve as a guideline for your posts. Do you sell luxury real estate, for example? Then, make sure your content reflects that in the quality of its graphics, copy, etc.

Post content that caters to your target audience.

The next thing you should consider is the type of audience that you’re trying to attract. Are you trying to win over boomers, millennials, tech-loving folks, growing families, etc.? Provide content that appeals to your audience’s interests so they’ll be encouraged to follow you.

Be consistent in posting on social media.

Keep a schedule for when you post certain content to your accounts. For example, you could have “Money Mondays” where you share content about the various financial aspects of different topics like buying or selling a house from loans to renovation costs. This will keep interested followers coming back to your accounts regularly so they can read the latest information on certain subjects that only you can provide.

Track your social media performance.

How many likes or shares did your last post get? How many people commented on it? These are important data points that can help you further optimize your social media strategy. By keeping track of this information, you’ll stay up to date on what topics interest your followers so you can continue to develop similar or related content.

Interact with your audience.

Finally, make sure that you spend time interacting and conversing with your followers. If someone leaves a comment, then by all means respond to it and engage in a dialogue. Set aside some time on your calendar for doing this so you can concentrate on the task. Even if you can’t respond to everyone, at least acknowledge their contributions with a like. Let them feel your presence.

Social media marketing can be a fun challenge that yields great rewards, so make your move today and get social.